First lift your toothbrush out of the holder. That prepares the timer that waits for you to start brushing. Then an American Dental Association*-recommended two-minute countdown starts and an LED screen displays words of encouragement. The screen fades through colors until you reach the end. Don’t worry if you brush with your eyes closed. Sounds play to prompt you from start to finish. Next the timer stops when you replace your toothbrush (or if you leave the room and turn off the lights). After that, the holder stores your timer data to the cloud. If you’ve met your goal, it also sends a congratulatory email. Finally you can log in to the cloud and see the progress for every toothbrush in the holder. You can monitor this IoT data to encourage healthy habits for everyone at home.